Hyperlocal Training Center | Local Marketing | Local Media

Getting the conversation started always takes the largest amount of initial effort with any online directory or review website. First you need to create the content, find the audience and somehow, begin the conversation. We all know that with the hundreds of things demanding our attention it takes just enough little extra effort to write [...]

Making money with an online directory takes some considerable time, thought and planning. When setting up your directory you will need to determine whether or not you will offer free or paid listings. Then you will need to determine what services will relate to with each listing level. After this is done it’s time to [...]

Here is another real life tip to to consider when putting together the pricing options for your online local business directory. Rather than billing monthly for lists consider creating a discounted package for yearly billing. Here Are Some Of The Benefits: 1. Get the entire year prepaid when it is most important to the buyer. [...]

Let’s get straight to the point today: Is Your Hyperlocal Business Actually a Hobby…. (MOST ARE) I hate to ask this question but it’s an important one to ask, because it’s the questions that separates the TOURISTS from the LOCALS. The short timers from those of you who will stay in the game over the [...]

Classified Ads can be a hit or miss proposition depending on the size and type of online directory you are running. You need to remember that Listings are going to be time sensitive so you will be entirely dependent on traffic to the site and then an ongoing stream of dynamic content and new content. [...]

Yesterday I headed out to my mail box to discover, The Art of Local Advertising. A new book by all about local advertising by Connie S. Gorrell of Concierge Mobile Marketing. I started to read the book and it’s spot on! The best thing however was that the book was sent to me entirely FREE [...]

  Just a few days ago I wrote about a new wordpress theme that I have discovered and that has some potential  for being a great hyperlocal directory.   The theme was called GEOTHEME Over the weekend I had some time to do a little bit more research on the theme and hunt down some [...]

Have you seen it yet? Someone finally decided to take the GEOPlaces Theme by Templatic and make their own improved version called….     GEOTheme   Now… many of you will immediately recognize this theme as the GEOPlaces theme because honestly it looks great, but from a functional stand point however… it is full of [...]

You sit quietly at an undisclosed location, an ultra sleek computing device in your hands. It’s the mission control center of your Hyperlocal Media Empire! Nobody knows your secret location… only you and your cell phone. You can setup shop in the local cafe or be thousands of miles away relaxing on the warm weathered [...]

I know you’ve heard this before but I just thought I would take a quick opportunity to say it again. In the hyperlocal game – CASH IS KING! Cash allows you to crush competitors or to out weather the storm on those long, cold and lonely nights. (I know you know what I am talking [...]

Sorry for the delay in sending out my weekly newsletter. I’ve been deep in thought wresting with some thoughts. For those of you who don’t already know I publish a monthly Hyperlocal Newpaper in Ashland, Oregon.We direct mail to the entire town once a month and get read far and wide throughout the community. I [...]

Ok, Just had lunch with an advertiser who has paid us over $70,000 USD throughout the course of their run in our paper. I asked him if his advertising was still working for him. His answer was simply “Yes”. I know that he could leave any month and use other media methods, but he hasn’t [...]