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As local business owners, entrepreneurs, and community leaders we are continually faced with opportunities to not only sell our services and products, but to sell ourselves. The confidence and clarity that we convey can mean the difference between success and failure. I spoke with Daniel Flood of Toastmasters about what the organization has to offer, [...]

Here is a quick update on the the two new online directories I have been building. The first is a niche directory for Functional Medicine Practitioners. The second directory is a “Shop Local Directory” which will act as an off shoot service of my LocalsGuide Newspaper. * * * * As previously discussed the directory [...]

Recently I ran an article requesting feedback on local customer service in my town of Ashland, Oregon. Here is one submission I received back which I think you might find interesting.

Since I last wrote I have been focused development of the building and launching our new niche directory for Functional Medicine Practitioners. The directory is being built on the GeoTheme WordPress theme which I had written about in a previous email. Read my review here: http://hyperlocal101.com/new-local-directory-wordpress-theme-geotheme I went ahead and ran through the core signup [...]

Getting the conversation started always takes the largest amount of initial effort with any online directory or review website. First you need to create the content, find the audience and somehow, begin the conversation. We all know that with the hundreds of things demanding our attention it takes just enough little extra effort to write [...]

Making money with an online directory takes some considerable time, thought and planning. When setting up your directory you will need to determine whether or not you will offer free or paid listings. Then you will need to determine what services will relate to with each listing level. After this is done it’s time to [...]

Here is another real life tip to to consider when putting together the pricing options for your online local business directory. Rather than billing monthly for lists consider creating a discounted package for yearly billing. Here Are Some Of The Benefits: 1. Get the entire year prepaid when it is most important to the buyer. [...]

Let’s get straight to the point today: Is Your Hyperlocal Business Actually a Hobby…. (MOST ARE) I hate to ask this question but it’s an important one to ask, because it’s the questions that separates the TOURISTS from the LOCALS. The short timers from those of you who will stay in the game over the [...]

Classified Ads can be a hit or miss proposition depending on the size and type of online directory you are running. You need to remember that Listings are going to be time sensitive so you will be entirely dependent on traffic to the site and then an ongoing stream of dynamic content and new content. [...]

Yesterday I headed out to my mail box to discover, The Art of Local Advertising. A new book by all about local advertising by Connie S. Gorrell of Concierge Mobile Marketing. I started to read the book and it’s spot on! The best thing however was that the book was sent to me entirely FREE [...]

  Just a few days ago I wrote about a new wordpress theme that I have discovered and that has some potential  for being a great hyperlocal directory.   The theme was called GEOTHEME Over the weekend I had some time to do a little bit more research on the theme and hunt down some [...]

Have you seen it yet? Someone finally decided to take the GEOPlaces Theme by Templatic and make their own improved version called….     GEOTheme   Now… many of you will immediately recognize this theme as the GEOPlaces theme because honestly it looks great, but from a functional stand point however… it is full of [...]